650 Fifth Avenue

650 Fifth Avenue

Dynamic media display in Midtown

Why turn off the lights during the day when you can get creative with them instead? That was Airspaces’s point of view while creating digital media displays and lighting concepts meant to draw in visitors from off the street into 650 Fifth Avenue. With bold lobby graphics connected to color-changing LED displays on the exterior, and lighting programmed to mimic the sun throughout the day, we break down the unique lighting designs of 650 Fifth Avenue by the numbers.

Awards and Publications:
Design Bureau Magazine

Photography
Jeffrey Kilmer

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