SEGD Conference: The Bridge

SEGD Conference: The Bridge Manhattan Brooklyn

For the SEGD (Society for Environmental Graphic Design) 2012 Conference in Brooklyn and Manhattan, Conference Chair, Jill Ayers, developed the theme “The Bridge”.  From there the design team created an identity to reflect the personalities of the two boroughs: the funky, DIY vibe of Brooklyn and the sleek, glass-and-steel culture of Manhattan. Two color and typography palettes helped to distinguish events in each location. Stage sets were created to be easily assembled on site from using direct print to cardboard in Brooklyn and Avery vinyls and direct print to foam board in Manhattan. The identity was applied to the conference program, website, bag and support materials.

Jeffrey Kilmer

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